Sunday, July 4, 2010

THE ADVANCED COMMMUNICATION SERIES


ADVANCED COMMUNICATION SERIES
There are 15 manuals in the Advanced Communication Series, all containing 5 speech projects each. These may be used toward the Advanced Communicator Bronze, Advanced Communicator Silver and Advanced Communicator Gold awards.

COMMUNICATING ON TELEVISION
Television presentations require special preparation and attention to details. Learn how to pesent an editorial, appear as a guest on an interview program, be the host of an interview program, conduct a press conference and use television to train.

THE STRAIGHT TALK
3 +/ 50 seconds
• Effectively present an opinion or viewpoint in a short time
• To simulate giving a presentation as part of a television broadcast

THE TALK SHOW
10 +/ 30 seconds
• Understand the dynamics of a television interview or talk show
• Prepare for questions that may be asked during a television interview program
• Present a positive image on the television camera

WHEN YOU’RE THE HOST
10 +/- 30 seconds
• Understand the dynamics of and conduct a successful television interview
• Prepare questions to ask during the interview program
• Present a positive, confident image on the television camera

THE PRESS CONFERENCE
4-6 +/30 seconds
• Understand the nature of a television press conference
• Prepare for an adversary confrontation on a controversial or sensitive issue
• Use appropriate methods and strategies to present your organization’s viewpoint

TRAINING ON TELEVISION
5-7+/-30 seconds
• Learn how to develop and present an effective training program on television
• Receive personal feedback through the videotaping of your presentations


THE ENTERTAINING SPEAKER
Entertaining speakers are always in demand. Projects address preparing and delivering an entertaining speech, finding good stories and anecdotes to include in speeches, using humor, incorporating drama into presentations and presenting an after-dinner speech.

THE ENTERTAINING SPEAKER
5-7 minutes
• Entertain audience through use of humor or drama from personal experience

RESOURCES FOR ENTERTAINMENT
8-10 minutes
• Draw humorous or dramatic material from sources other you’re your own experience
• Adapt the material to suit your personality and the audience

MAKE THEM LAUGH
8-10 minutes
• Prepare and deliver a humorous speech drawn from your own experience

A DRAMATIC TALK
10-12 minutes
• Develop an entertaining talk about an experience or give a dramatic reading
• Include vivid imagery, characters and dialogue

SPEAKING AFTER DINNER
13-15 minutes
• Prepare an entertaining after-dinner talk on a specific theme
• Deliver the talk extemporaneously, using the skills developed previously


HUMOROUSLY SPEAKING
Every speaker benefits from using humor. Learn how to begin a speech with a humorous story to get listeners’ attention, end a speech with a humorous story, use humorous stories and anecdotes throughout the body of your speech to emphasize points, incorporate jokes into presentations and prepare and present an entirely humorous speech.

WARM UP YOUR AUDIENCE
5-7 minutes
• Prepare a speech that opens with a humorous story
• Personalize the story
• Deliver the story smoothly and effectively

LEAVE THEM WITH A SMILE
5-7 minutes
• Prepare a serious speech that opens and closes with humorous stories
• Prepare a closing story that reemphasizes the speech’s main point
• Deliver the stories smoothly and effectively

MAKE THEM LAUGH
5-7 minutes
• Prepare a speech that opens and closes with humorous stories
• Include jokes in the speech body to illustrate points or maintain audience interest
• Deliver the jokes and stories smoothly and effectively

KEEP THEM LAUGHING
5-7 minutes
• Prepare a speech that opens with a self-deprecating joke
• String together two or three related jokes in the speech body
• Close the speech with a humorous story

THE HUMOROUS SPEECH
5-7 minutes
• Use exaggeration to tell a humorous story
• Entertain the audience
• Effectively use body language and voice to enhance the story


INTERPERSONAL COMMUNICATION
Everyday life presents many challenging communication situations. Topics covered in this manual include conversing with ease, negotiating, handling criticism, coaching someone to improve performance and expressing dissatisfaction effectively.

CONVERSING WITH EASE
10-14 minutes
• Identify techniques to use in conversing with strangers
• Recognize different levels of conversation & initiate conversation with a stranger

THE SUCCESSFUL NEGOTIATOR
10-14 minutes
• Employ win / win negotiating strategies to achieve your goals

DIFFUSING VERBAL CRITICISM
10-14 minutes
• Respond non-defensively to verbal criticism
• Employ a five-step method to identify the problem, diffuse the attach and arrive at a solution

THE COACH
10-14 minutes
• Determine reasons for someone’s sub-standard performance
• Coach the person to improved performance

ASSERTING YOURSELF EFFECTIVELY
10-14 minutes
• Learn the mental and physical benefits of being assertive
• Employ the four-step method for addressing a problem and asking for help
• Overcome resistance to your requests


INTERPRETIVE READING
Reading words written by someone else require a special set of skills. Projects include reading stories, poetry, monodramas, plays and famous speeches.

READ A STORY
8-10 minutes
• Learn and understand the effective interpretation of elements of a narrative
• Learn and apply vocal techniques that will aid in the effectiveness of the reading

INTERPRETING POETRY
6-8 minutes
• Recognize how poets use imagery, rhythm, meter, cadence and rhyme to convey the meanings and emotions of their poetry

THE MONODRAMA
5-7 minutes
• Understand the concept and nature of the monodrama
• Assume the identity of a character and portray the physical/emotional aspects

THE PLAY
12-15 minutes
• Adapt a play for interpretive reading
• Portray several characters in one reading using voice changes and movement

ORATORICAL SPEECH
10-12 minutes
• Understand the structure of a effective speech
• Interpret and present a famous speech


PERSUASIVE SPEAKING
Successful people know how to influence and persuade others to accept their ideas, products or services. Projects cover selling a product, making “cold calls”, preparing a winning proposal, convincing an audience to at least consider your side of a controversial issue or subject and persuading listeners to help bring a vision and mission to reality.

THE WINNING ATTITUDE
8-10 minutes
• Learn to translate product features into people benefits
• Utilize the five-step structural sequence for building a sales presentation
• Prepare and deliver a sales presentation that focuses on audience needs

CLOSING THE SALE
10-12 minutes
• Prepare and deliver a sales presentation incorporating closing techniques
• Effectively handle audience questions and/or objections

TRAINING THE SALES FORCE
6-8 minutes
Role-play 8-10 minutes; final discussion 2-5 minutes
• Present an interesting, interactive sales training speech and conduct a role-play to enable the audience to practice sales techniques

THE SALES MEETING
15-20 minutes
• Plan and conduct a kickoff meeting for a Toastmasters membership campaign

THE TEAM SALE PRESENTATION
15-20 minutes
• Develop a sales presentation for three or more speakers, including you
• Coordinate the planning, preparation and delivery of a team sales presentation


THE PROFESSIONAL SPEAKER
Professional speakers can give a variety of presentations to a variety of audiences. This manual offers guidance in preparing and presenting a keynote address, an entertaining speech, a sales training speech, a seminar and a motivational speech. Includes information about marketing yourself as a professional speaker.

THE KEYNOTE ADDRESS
15-20 minutes
• Learn how too evaluate audience feeling and establish emotional rapport
• Learn the professional techniques for a successful keynote presentation

SPEAKING TO ENTERTAIN
15-20 minutes
• Entertain the audience through the use of humor drawn form personal experience and from other material that you have personalized

THE SALES TRAINING SPEECH
15-20 minutes
• Tell a sales audience how to sell a product by using a planned presentation
• Inspire salespeople to want to succeed in selling

THE PROFESSIONAL SEMINAR
20-40 minutes
• Plan and present a seminar with specific learning objectives
• Use seminar techniques to promote group participation and personal growth

THE MOTIVATIONAL SPEECH
15-20 minutes
• Apply a four-step motivational method to persuade and inspire
• Deliver a speech to persuade an audience to emotionally commit to an action


FACILITATING DISCUSSION
Group discussions are common, and this manual provides instruction in facillitating the most common types of discussions. Learn about moderating a panel discussion, facilitating a brainstorming meeting, leading a problem-solving discussion, handling challenging people during discussions and helping a problem-solving group achieve a consensus.

SEMINAR SOLUTION
20-30 minutes
• Present an introductory talk or lecture describing a theory, model or information to be discussed by the group following the presentation
• Use a buzz-session technique to facilitate group participation to a solution

ROUND ROBIN
20-30 minutes
• Using a problem-solving pattern, lead the participants in a brainstorming session
• Screen the possible solutions and lead the group in deciding what action to take

PILOT A PANEL
30-40 minutes
• Select a problem for a three-member panel discussion
• Acting as moderator, monitor the panel discussion

MAKE IT MAKE BELIEVE
(Role Playing) 20-30 minutes
• Create a plot and characters relevant to the discussion problem and select a cast from among the group members

WORKSHOP LEADER
30-40 minutes
• Guide the workshop participants in an investigative discussion of the problem
• Follow a problem-solving pattern to arrive at a solution


PUBLIC RELATIONS
Everyone benefits from the ability to present a good public image. Projects cover preparing a speech that will generate a favorable attitude toward you and your product, company or service, presenting a positive image of yourself and your company or organization on a radio talk show, persuading an audience to accept your viewpoint, addressing a hostile audience and communicating with the public during a crisis situation.

THE GOODWILL SPEECH
5-7 minutes
• Prepare a talk that will build goodwill for your organization by supplying useful information of interest to the audience
• Favorably influence the audience by skillful and friendly delivery of your talk

THE RADIO TALK SHOW
3-5 minutes + 2-3 min for Q&A
• Present A positive image of you and your company or organization on a simulated radio talk show
• Prepare a talk designed to build goodwill toward an organization by presenting factual information
• Understand the dynamics of a successful radio talk show
• Prepare for the questions that may be asked of you during the radio interview

PERSUASIVE APPROACH
5 -7 minutes
• Direct a persuasive appeal to the audience’s self-interests using a combination of fact and emotion delivered in such a manner that it appears extemporaneous
• Use at least one visual aid to enhance the audience’s understanding

SPEAKING UNDER FIRE
3-5 minutes + 2-3 min for Q&A
• Persuade a hostile audience to consider your position on a controversial issue

THE MEDIA SPEECH
8 minutes
• Write a speech script on behalf of a social cause
• Using the script, present and record the speech to a television or radio audience


SPEAKING TO INFORM
Informational speeches are one of the most common types, so most likely you rill be asked to present one sometime. This manual contains information about organizing an informational speech, tailoring your speech ti the audience, conducting a demonstration, presenting a report and delivering a speech about an elaborate subject.

THE SPEECH TO INFORM
5-7 minutes
• Select, organize and present new and useful information in a way that will motivate the audience to learn

RESOURCES FOR INFORMING
8-10 minutes
• Focus your presentation at the audience’s level of knowledge
• Build a supporting case for each major point through research

THE DEMONSTRATION TALK
10-12 minutes
• Prepare a demonstration speech to clearly explain a process, product or activity
• Conduct the demonstration as part of a speech delivered without notes

A FACT-FINDING REPORT
10-12 minutes
• Prepare a report on a situation, event or problem of interest to the audience
• Deliver sufficient factual information in your report so the audience can base valid conclusions or a sound decision on it

THE ABSTRACT CONCEPT
10-12 minutes
• Research and organize the thought of expects on a abstract concept, theory, historical force, social or political issue
• Present the ideas in a clear and interesting manner


SPECIAL OCCASION SPEECHES
Special events present special speaking opportunities. This manual provides instruction in giving toasts, speaking in praise/giving an eulogy, “roasting” someone and presenting and accepting awards.

MASTERING THE TOAST
2-3 minutes
• To recognize characteristics of a toast and present a toast

SPEAKING IN PRAISE
5-7 minutes
• To prepare a speech praising someone; to address five areas concerning the individual and to include anecdotes to illustrate points

THE ROAST
3-5 minutes
• To poke fun at a particular individual; to adapt and personalize humorous material; and to deliver jokes and humorous stories effectively

PRESENTING AN AWARD
3-4 minutes
• To present an award with dignity and acknowledge contributions of the recipient

ACCEPTING AN AWARD
5-7 minutes
• To accept an award with dignity and acknowledge the presenting organization


SPECIALTY SPEECHES
Speakers are often called upon to give different kinds of talks, this manual contains information about giving the most common ones, and it covers impromptu talks, preparing inspirational speeches, selling a product, reading out loud and introducing a speaker.

SPEAK OFF THE CUFF
5-7 minutes
• Understand how to prepare for impromptu speaking
• Develop skill in the impromptu situation by using one or more patterns

UPLIFT THE SPIRIT
8-10 minutes
• Identify and understand the basic difference and similarities between inspirational speeches and other kinds of speeches
• Develop a speech style and delivery that effectively expresses inspirational content by moving the audience to adopt your views

SELL A PRODUCT
10-12 minutes
• Skillfully use four steps in a sales presentation: attention, interest, desire and action
• Identify and promote a unique selling proposition in a sales presentation

READ OUT LOUD
12-15 minutes
• Learn the principles of presentation and development skill in interpretive reading with regard to voice and body as instruments of communication

INTRODUCE THE SPEAKER
Time: Throughout the duration of the club meeting
• Become more knowledgeable and skilled as a master of ceremonies
• Handle the introduction of other speakers at a club meeting


SPEECHES BY MANAGEMENT
Managers encounter a variety of speaking situations in the work environment, this manual offers instruction in giving briefings, preparing and presenting technical speeches, motivating a team, giving a status report and speaking to a hostile group.

THE BRIEFING
8-10 minutes plus Q&A
• Apply the key steps in the preparation and organization of material for a briefing
• Give a briefing to meet a specific objective and to gain audience under-standing
• Effectively handle a question and answer session following the briefing

THE TECHNICAL SPEECH
8-10 minutes
• Convert a technical paper or other technical information into a technical speech
• Organize a technical speech according to the inverted-pyramid approach
• Give the speech by effectively reading out loud

MANAGE AND MOTIVATE
10-12 minutes
• Apply a four-step motivational method designed to persuade and inspire
• Deliver the speech to gain audience agreement with your management proposal

THE STATUS REPORT
10-12 minutes
• Organize and prepare a status report relative to goals involving the overall condition of a plan or program, or the performance of a department or company
• Construct and present the report according to a four-step program

CONFRONTATION:
THE ADVERSARY RELATIONSHIP
5 minutes plus 10 minutes for Q&A
• Prepare for an adversary confrontation on a controversial management issue
• Prepare and use appropriate methods, strategy and techniques to communicate with an adversary group as the representative on your company or corporation


STORYTELLING
A good story enhances your speech and makes it memorable. This manual offers instruction in telling folk talks, personal stories, stories with morals, emotional stories and stories about historical events or people.

THE FOLK TALE
7-9 minutes
• Tell a folk tale that is entertaining and enjoyable for a specific age group
• Use vivid imagery and voice to enhance the tale

LET’S GET PERSONAL
6-8 minutes
• Learn the elements of a good story
• Create and tell an original story based on a personal experience

THE MORAL OF THE STORY
4-6 minutes
• Create and tell a new, entertaining story that offers a lesson or moral

THE TOUCHING STORY
6-8 minutes
• Understand and use techniques to arouse emotions while telling a story

BRING HISTORY TO LIFE
7-9 minutes
• Understand the purpose of stories about historical events or people and use the storytelling skills developed in the preceding projects to tell a story


TECHNICAL PRESENTATIONS
Presenting technical information in a way that doesn’t bored the audience is challenging. Learn how to prepare technical briefings, design and present a proposal, talk about a technical subject to a nontechnical audience, present a technical paper and enhance a technical talk with the internet.

THE TECHNICAL BRIEFING
8-10 minutes
• Using a systematic approach, organize technical material into a brief presentation
• Tailor the presentation to the audience’s needs, interests and knowledge levels

THE PROPOSAL
8-10 minutes
• Prepare a technical presentation advocating a product, idea or course of action
• Give the speech logically and convincingly, using an inverted-pyramid approach
• Effectively handle a question and answer period

THE NON-TECHNICAL AUDIENCE
10-12 minutes
• Build and deliver an interesting talk based on an understanding of the principles of communication complex information to non-technical listeners

PRESENTING A TECHNICAL PAPER
10-12 minutes
• Deliver an interesting speech based on a technical paper or article
• Effectively use a flipchart, overhead projector or slides to illustrate your message

THE TEAM TECHNICAL PRESENTATION
20-30 minutes
• Orchestrate the planning, preparation and delivery of a team presentation